Communications Manager, UNESDA Soft Drinks Europe

UNESDA Soft Drinks Europe, the European trade association representing the soft drinks industry (www.unesda.eu), is looking to appoint a full-time Communications Manager to join its dynamic team in Brussels. UNESDA represents, at EU level, 9 companies (e.g. The Coca-Cola Company, PepsiCo, RedBull, Suntory Beverage and Food Europe and Refresco) and 23 national soft drink associations.

The successful candidate will be responsible for driving integrated internal and external communications campaigns across the sector’s three key platforms of sustainability, responsibility and competitiveness. Under the UNESDA umbrella the industry has taken bold, EU-wide initiatives in the areas of sustainable packaging, sugar reduction and responsibility towards children. The successful candidate will help drive UNESDA’s actions, most notably, under the EU Green Deal, EU Circular Economy Action Plan and Farm-to-Fork Strategy.

You will have 4-7 years’ experience, be plugged in to the Brussels communications scene, a good understanding of EU policy communication and excellent written and oral communications skills in English. Strong aptitudes in social media are definitely a plus.

Tasks include:

Communications strategy

Develop and execute, in collaboration with policy experts and members, UNESDA’s communications strategy

Content creation

Copywriting: message houses, Q&As, press releases, blogs, website content, speeches, holding statements, news items, internal newsletter, media quotes.
Overseeing creation by externals of infographics, social media gifs, videos, brochures, layouts, design. Some basic social media graphic skills would be a plus.

Managing digital channels

Maintaining and updating the website with new sections, graphics and campaigns, including search engine optimization. This will be done together with outside support, but some basic understanding is required.
Planning and executing a proactive and dynamic communications outreach across channels such as Twitter and LinkedIn.

Media engagement

Proactive engagement with journalists in EU, drinks trade, sustainability and packaging/recycling media – briefings, quotes etc.
Responding to journalists’ requests.
Planning and executing EU media promotions and events in support of campaign initiatives.

Association communication management

Liaison with web managers, designers, printers, research organisations, media monitoring agency.
Reporting on metrics and outcomes of various campaigns and activities: media outreach, news campaigns, social media engagement, events, compliance monitoring.
Dialogue with partner associations in Brussels on joint projects and initiatives.
Responding to member requests and questions.

What we offer

Competitive compensation package matching the selected profile
Engagement with a small, but vibrant UNESDA team, and interaction with major international players
Significant room for self-initiative leading towards the creation and execution of a pro-active and engaged communications strategy
Opportunity to develop professional and management skills
Exposure to diverse policy areas (e.g. environment, health, trade, taxation) and the possibility to explore a variety of topics

Please send your CV and motivation letter to unesda@unesda.eu by February 5, 2021. Additional information, such as papers, articles and/or infographics previously made are also welcome.

Only shortlisted candidates will be contacted.

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