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We, at NATRUE, are united by a common goal: promote and protect Natural and Organic Cosmetics worldwide. Working out of Brussels, we are the International Natural and Organic Cosmetics Association. We provide a home to all true friends of Natural and Organic Cosmetics. NATRUE’s mission is based on two pillars which have consumer interest at heart: - Contribute to regulatory decision-making to ensure the availability of premium natural & organic cosmetic ingredients - Promote and develop a strict regulatory definition of natural and organic ingredients and finished cosmetics products The NATRUE Label is an international standard which defines strict criteria for Natural and Organic Cosmetics. This standard guarantees that NATRUE certified products adhere to the strict criteria, and allows consumers to identify authentic natural products wherever they are.