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The Federation of European Direct and Interactive Marketing (FEDMA) was created in 1997 by a merger of two bodies-the European Direct Marketing Association (est. 1976) and Federation of European Direct and Interactive Marketing (est. 1992). FEDMA is the single voice of the European direct and interactive marketing industry. Its national members are direct marketing associations (DMAs) representing users, service providers and media/carriers of direct marketing. FEDMA also has more than 200 direct company members. If you would like to benefit from a membership please click here. Today, direct and interactive marketing strategies (via mail, telephone, Internet, direct response etc) are essential tools for companies to approach, inform and retain customers, as well as providing customer relationship services. The development of sophisticated databases, telemarketing and e-marketing has made direct marketing increasingly popular as a marketing strategy and has encouraged strong investment. The direct marketing sector represents an annual expenditure of over 100 billion euro and employs over 2 million people directly, and many more indirectly, within the EU.

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