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The European Flavour Association (EFFA) is the voice of flavours in Europe, leading a Europe-wide strategy to benefit the flavour industry, its customers, and consumers alike. Originally established in 1961, EFFA has been active for more than half a century. We represent National Flavour Associations and Flavour Houses across Europe that supply high-quality food ingredients to the European food & drink industry. We provide long term positioning as a trusted and impactful partner and support the flavour industry by providing coordination and direction. Variety is the spice of life and flavourings help bring that diversity to consumers in a safe, accessible and affordable way.